Out of 5300+ contestants, Isabel Cho was selected to be one of sixty semifinalists and one of eighteen honorable mentions in the Mott Million Dollar Challenge. She had the opportunity to deliver her pitch to judges at the Mott Foundation headquarters in Flint, Michigan. She donated a cash prize of $3000 across several disability-focused organizations.

Task: Propose a business idea that helps solve a social or community issue. Your pitch should clearly explain the problem in the community, why it matters, and how their business idea would help fix or improve it.

Transcript: 

“Have you ever reached for something, only to realize you have no idea where it is?

I have an older brother who is completely blind, and for him, that happens every day. Imagine trying to find a fork on the counter… or a ten-dollar bill in your room. Feeling around isn’t just frustrating—it can actually be dangerous. What if he touches a knife? Or what if the stove is still hot?

That’s why I came up with Find It — a built-in camera feature for iPhone or Android. No extra devices, no expensive AI glasses. You just take a quick photo of your room, pantry, or counter, and ask:

“Hey Find It, where is the cereal?”

Your phone responds audibly: “The cereal is on the top shelf, to the left of the box.”

It’s free, it’s already in your pocket, and it doesn’t make you move around searching—unlike existing apps or AI glasses that only name objects.

And it’s not just for people with vision loss. Let’s say I’m in a rush and can’t find my black belt in my room (and trust me, we’ve all been there). I can snap a quick picture, ask my phone, and it tells me exactly where it is.

For my brother and other people with vision loss, this product signifies independence and safety. But really, for all of us, it helps us save time and stress. And in a world where technology is everywhere, accessibility for all should be built into our lives.